When you already have a full plate of client work, it can be difficult to get into new technologies. Responsive design is a big buzz-phrase right now, but it’s unnecessary to force it on a client unless their users will see a benefit from it.
At 352 Media Group, we recently saw an opportunity to make a fully responsive site for a client, Purple Communications. They make software for people with hearing loss who would otherwise be unable to make a phone call. Using their computer, phone, videophone, or other electronic device, they can communicate with others using a video relay service.
Purple Communications offers apps for multiple phone platforms, so a substantial part of their web traffic is from mobile devices. Looking at their traffic, it became abundantly clear that the best solution for the client was to make a fully responsive site. Our company has done mobile sites before, but this was the first time that one site would serve both the mobile and desktop users. If you’re interested in incorporating some responsive web design features into your company or client’s website, here are some tips to keep in mind:

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